THE FUTURE OPERATING MODEL · BUBS × SCANTRUST

The world's first.Made in Australia.

Uniting innovative packaging design, retail integration, and consumer engagement like no one else.

FIRST MOVER · CATEGORY OF ONE
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STRATEGIC OVERVIEW

Five moves that build the lead

01

Packaging Innovation

Move unique QR to the side panel beside the UPC; world's first in infant nutrition

02

GS1 Digital Link

Upgrade to GS1 Digital Link

03

First-Party Data

Post-scan personalization

04

FDA Recall Readiness

Traceability with automated alerting capabilities

05

Amazon Transparency

Native Amazon Transparency integration

OPERATIONS

Physical packaging & line engineering

Four production-line moves at Deloraine to bring the world-first to life — owned and executed by Bubs Operations.

STEP 01

Re-configure & re-test the Videojet 3360 CO₂ laser coder for side-panel printing

STEP 02

Print GS1 Digital Link QR within 50mm of the UPC

STEP 03

Amazon Transparency readability verification on production samples

STEP 04

Deploy a mechanical can orienter, timed with the high-top lid transition

COMMERCIALS

Program costs

ONE-TIME PROFESSIONAL SERVICES

AUD 15,000

Program project management & delivery support

Digital Consumer Experience

Today's landing page continues at no charge. New enhancements may be costed — TBD after a technical scoping session.

ONGOING COSTS

AUD $0.02 / code

Existing code fee — no change

AUD 15,000 / year

Amazon Transparency Connect License

WHY IT MATTERS

Be first. Stay first.

The first to bring all five together

Other brands have pieces of this. Bubs will be the first to unite all five moves on one can — and the only one in the market for as long as that lead lasts.

A head start with consumers

Own the parent relationship and first-party data while competitors are still catching up.

Future-proofed for retail

GS1 Digital Link and Amazon Transparency, ready for what's next.

The world's first.Made in Australia.